Straight from the box onto your shelves
Every item arrives in branded packaging, either a polybag with an insert card or a decorative box, labelled in four languages and with a GS1 barcode. Ready to hang, stack, or display.
A great costume deserves to look great before anyone has tried it on. Packaging is where the sale often begins.
We design our packaging in-house alongside the products themselves. And we are investing in the next step: over the next two years, we are moving around 95% of our range into recyclable decorative boxes.
Packaging designed with the costume
Our design team creates the packaging alongside the costume, not as an afterthought. Colours, illustrations, and formats match each themed world, so the packaging tells the story before the customer opens it.
Two formats, both shelf-ready
Depending on the product, items come in a polybag with a printed insert card or in a decorative box. Either way, they are ready to go straight onto a hook or shelf, with no repacking needed.
Four languages, GS1 barcodes
All packaging is printed in four languages and carries a GS1 barcode. Scan products straight into your system and sell them in different markets without relabelling.
Moving to recyclable boxes
We are investing to bring around 95% of our range into recyclable decorative boxes over the next two years. Better presence on the shelf for you, and a more responsible choice for your customers.
See it on the shelf
Browse our collections and see how every themed world is presented, from costume to packaging.